10 Tips for Better Craft Beer Videos

For our last how to guide we're taking a look at craft beer videos. Our marketing team of Ben and Cambria have watched videos aplenty and taken some notes on things we saw that were working for the better out there. Here are Benbria's top tips for those of you looking to get some facetime out there.

Keep it short

Around two minutes should be plenty of time to say what you need to say before losing people's attention.

Video - On Sour Ales

Our barrel aging program has a strong focus on sour beers.  Here is a short video featuring Patrick, Tyler and Jay, describing some of the basics behind sour beers.

Enjoy!

how do you say Rugbrød?

Many people have been asking how exactly you pronounce the name of our new beer, Rugbrød. As you probably know by now, rugbrød is the Danish word for rye bread, which we decided was an appropriate name for our new juylberg style Danish beer that is brewed with 30% rye malt and resembles the dark brown, dense rye bread of Scandinavia in both smell and taste.

Well, here to help you with your pronunciation issues are a bunch of fellow beer lovers as well as members of The Bruery team and even a few cameo's from the Stone Brewery team and elsewhere. Good luck! And if you are feeling extra confident in your pronunciation, feel free to tape yourself, post it to youtube and post the link in the comments!!!

The Bruery - Rugbrød Pronunciation from benjamin weiss on Vimeo.