Sensory School: Taste Perception and Sound

There are many factors that can affect your sensory evaluation of a beer. One of them is oft overlooked when tasting beer, but it might be affecting you more than you think. Our CFO/COO Carl put his ear to the ground to explore how sound can enhance or detract from your sensory experience.

The Pils Are Alive, With The Sound Of Music ...

Taste. Touch. Sight. Smell. Drinking beer is an experience of the senses. The Beer Judge Certification Program style guidelines describe each of the dozens of styles and sub-styles in terms of aroma, appearance, flavor, and mouthfeel. Beer reviews on the popular forums similarly break their analyses down to categories of A(pperance), S(mell), T(aste), M(outhfeel), and O(verall), or some variation. All the senses are covered, except one ... Welcome to the sensory blog entry on the sound of beer.

Staring into the Barrel -- Our Final Days in Belgium

What do they call craft beer in Belgium? Beer.

So many beers. So many personalities. Each a mirror of their brewer.

First, Tilquin, a "blenderie." No production here. Just blending of some of the finest lambics Belgium has to offer.

Cantillon, Cantillon (You're so delicious)

I think I Cantillon, therefore I can.
What tricks belie your layered lambics?
The guzzled gueuze that goes so quick?
With sours of cherries, grapes and raspberries.
A perfectly balanced lot, like your teetering tin man, a teetotaler not!

Cantillon, our fermenter mentor, our tormentor.
Spiders in webs, wed beside barrel heads. Spying on flies.
So is this where spontaneous souring secrets lie?
Or in the wood beams, near the coolship tun?
(Is there no health department in Belgium?)
I've prayed tell us, what games, will say the rows of
Rosé de Gambrinus, are played?

Forget it. A sip of Lou Pepe made with Schaerbeekse,
a Zwanze, a Kriek, a Framboise. A fanboy am moi.
An ode to an oude gueuze of 2006.
What would I owe to taste the brett in that mix ... again?
So much to gain.
I think I Cantillon, therefore I can.

Yes, this beer poem was indeed written by Carl Katz, our CFO and resident champion of eastern culture ... and poems.

Belgium, Day 3

Lets start at the very Beguine, a very fine place to start.

For our first day of brewery tours, we loaded up in Serge's van and headed towards Antwerp. Not far from there, in the area of Mechelen is Het Anker, a brewery that is on a location where beer had been brewed for over 700 years. In the 1400s, the Beguine sisters received permission to brew beer here. Beguines and Beghards were an indigenous Catholic religious order, whose adherents performed works of mercy, which included running hospitals, baking bread for the poor and, at this particular Beguinage (convent), brewed beer.

A local volunteer took us on a tour of Het Anker. We tried to explain that we were an owner and employees of a brewery in the States, but the point got lost. Tyler especially enjoyed hearing how beer includes four basic ingredients and how yeast turns sugar to C02 and alcohol.

Belgium, Day 2

Note to self... when seeking to conquer a foreign land, be well rested.

Our 20 hour journey from Orange County to Chicago to Brussels to Brugge took its toll on us. We arrived in Belgium on Tuesday (though it might've been Wednesday), met our driver Serge, who took us the 90 minutes to Brugge.

The Bruery Takes Off for Belgium

Belgium is a door mat. In the course of European history, one country/kingdom/empire/duchy can't conquer another without trampling over the country. It's the original Game of Thrones.

In the course of the last 2000 years, the Romans, French, Habsburgs, Vikings, Germans, Spanish, English, Austrians, and countless fiefdoms have had there way with large swaths of the Low Countries. No wonder Belgium is the world's beer capital, as what could be more needed than a nice pint after another day of storming the castle?

Today, The Bruery prepares for its own invasion.