Showing posts with label Armand Debelder. Show all posts
Showing posts with label Armand Debelder. Show all posts

Saturday, September 7, 2013

We're Famous! In Belgium, at Least

We were part of a Belgian TV Show segment while visiting 3 Fonteinen during our pilgrimage! Check out Patrick, Matt, Carl, Ben and Tyler in the clip starting at about 2:03



Thanks to our very astute Facebook fan Kevin Dvs, we have a translation of what master brewer and lambic blender Armand Debelder is talking about after we handed off some of our beer to him!
Basically they are saying that a lot of americans are visiting 3 Fonteinen. The commentator says that it is unbelievable how much these americans know about Armand's brewery and that they almost see Armand as an idol; they have an unlimited respect for him. 
Armand himself doesn't understand this hype around his person. After the conversation in English (when Armand is pouring some gueuze) he says that his brewery is some kind of Disneyland for American brewmasters. Then he says that he visited USA in June, and when he told people he is a belgian brewer, Americans considered him as a rockstar and wanted pictures with him. 
The commentator says 3 Fonteinen was almost broke 15 years ago but because of the big interest from American customers and other foreigners, they survived. Now they can't keep up with the orders from abroad. If Armand wants to, he can sell all his stock to American customers but he doesn't do that because he's loyal to his local customers. 50% is export.
Kevin kindly explained the highlights of the rest of the piece as well: