Wednesday, October 20, 2010
Black Tuesday
You all know its coming, but check out this really awesome video that RedTailMedia made for us just for fun! It even gets us excited!
Thursday, October 14, 2010
3 French Hens
Our third beer in the 12 Days Of Christmas series is bottled and ready to hit shelves in just a few weeks!
3 French Hens is a Belgian dark strong ale, partially aged in French oak barrels...duh!
We think it's delicious, but we'll let you be the judge.
Cheers!
Wednesday, October 13, 2010
The NEWEST Beer on Planet Earth!
Here's Doug (beardless) mashing in our newest beer, a sour stout. Any ideas for a name? So far all we got is Sauerstout.
Monday, October 4, 2010
Estate Hops
Here's Tyler and Kevin sorting through all of our estate hops, which you may have seen growing out front of the brewery. We grew Zeus, Chinook, and Cascade. We threw a bunch of them into an estate hop pilot batch, so make sure you come by and try some when it's ready!
Wednesday, September 15, 2010
Thursday, September 9, 2010
Bruery events around GABF
Looking for some amazing meals while in Denver for GABF? We have three fantastic events scheduled at some of Denver's best restaurants:
Wednesday, 9/15: Bruery Beer Dinner at Colt & Gray. Six exceptional courses paired with some of our best beers. Not to give away all of the secrets, here's a selection from the menu:
Saturday, 9/18, 9am-11:30am: Breakfast with The Bruery at The Cheeky Monk (Colfax location). Let's be honest, by Saturday of GABF week we can all use a good hangover cure. So back by popular demand, The Cheeky Monk will again be opening their doors early to The Bruery & their fans. Come meet The Bruery team and enjoy delicious brunch selections with Berliner Weisse & Orchard White mimosas, as well as a tasting flight showcasing The Bruery's diverse & creative beers. Very casual (pajamas welcome!) and pay-as-you-go, but reservations suggested.
Tuesday, 9/14, 6:30pm: Mizuna Brewer's Dinner featuring Great Divide, Stone Brewing Co., Moylan's Brewery and The Bruery (of course). The dinner will feature two beers from each brewery paired along five courses. Brewery representatives will be on-hand to discuss each beer. Reservations required.
Mizuna
225 E. 7th Avenue
Denver, CO 80203
303.832.4778
http://www.mizunadenver.com
Wednesday, 9/15: Bruery Beer Dinner at Colt & Gray. Six exceptional courses paired with some of our best beers. Not to give away all of the secrets, here's a selection from the menu:
Two Plates: Baked Mussels with Coriander & Orange AND Oysters on the Half Shell with Lemon Grass & Lavender Mignonette, Trout Roe
Orchard White
Barbecued Pork Belly with Creamy Succotash and Cheddar Dusted Puffed Pork Rind
Saison Rue
Grilled Coffee Rubbed Lamb T-Bones with Cress Puree and Cherry & Rhubarb Compote
Oude Tart
Our mouths are already watering! Reservations required.
Colt & Gray
1553 Platte Street #120
Denver, CO 80202
303.477.1447
http://www.coltandgray.com
Saturday, 9/18, 9am-11:30am: Breakfast with The Bruery at The Cheeky Monk (Colfax location). Let's be honest, by Saturday of GABF week we can all use a good hangover cure. So back by popular demand, The Cheeky Monk will again be opening their doors early to The Bruery & their fans. Come meet The Bruery team and enjoy delicious brunch selections with Berliner Weisse & Orchard White mimosas, as well as a tasting flight showcasing The Bruery's diverse & creative beers. Very casual (pajamas welcome!) and pay-as-you-go, but reservations suggested.
The Cheeky Monk
534 East Colfax Avenue
Denver, CO 80203
303.861.0347
http://www.thecheekymonk.com
We'll also be participating in the Denver Rare Beer Tasting II at Wynkoop Brewery on Friday, 9/17. Hope to see you all at one or all of these great events!
Thursday, September 2, 2010
Black Tuesday-- Apology and More Details
I apologize to everyone who wanted tickets to Black Tuesday and weren't able to get them. I hope you understand we are a small brewery that is just over two years old, and a release like this is something an organization of our size struggles to get its arms around. In addition, we've been consumed lately with opening a new retail store, brewing at capacity, and facing all of the challenges of being a recent startup.
There were 250 tickets available, and we believe around 1,250 people trying to get them. If we had executed perfectly, there would still be unhappy people. We do aim to execute perfectly, and given the circumstances I'm happy with how things went. After hearing from our customers on how it went for them, I hope you'll trust me in believing we're not patting ourselves on the back.
We created Black Tuesday, but we did not create the demand for it. That's all thanks to you guys. Demand is a wonderful thing, but it kinda sucks for everyone when the demand can't be filled. Perhaps that's part of the allure of Black Tuesday.
Here's a list of issues encountered, and my take on them:
-- eCommerce Site Issues: Our eCommerce supplier certainly has it's weaknesses, but it's the best we can afford. As some have suggested, if we did go through Ticketmaster, the same amount of people who wanted tickets still would not have tickets. I apologize for the several minutes of filling out a form to come short tickets at the end. That does indeed suck, and now we'll all know that tickets aren't guaranteed until the entire transaction is complete. I'm relieved after upgrading to a dedicated eCommerce server that it went as smoothly as it did today. Word of advice to other breweries planning releases similar to Black Tuesday: Do not trust your eCommerce provider when they say it can handle the demand of thousands hitting refresh at the same time. Just go with their most expensive plan for a month and cross your fingers.
--Reserve Society: For those disappointed Reserve Society members, I feel badly about the responses we've received. I felt we were being fair in allocating 2 bottles, plus the 1 bottle you get with your membership. Reserve Society members are guaranteed to receive Black Tuesday. If Reserve Society members were able to purchase the tickets for the release party first, there would only be Reserve Society members going and we'd be taking flack from everyone else. We'll announce details soon for a barrel tasting for Reserve Society members in November, and I can assure you Chocolate Rain and Cherry Chocolate Rain (along with a lot of other unusual stuff) will be pouring. I promise it'll be a fun time.
--Remaining Black Tuesday: We will be releasing more bottles on Oct. 27th through our website. Yes, the same crappy website, so please be prepared to complete your transaction before you find out whether you got any bottles or not. This release will account for the largest amount of bottles sold, but since we haven't yet bottled Black Tuesday, we don't know precisely what the bottle count will be.
As great as all of the attention is around Black Tuesday, it has become a curse as well. Today's events certainly did not enhance our reputation as a craft brewer. Business advisors recommend that we charge according to supply and demand (keep in mind these business advisors don't follow craft beer too closely). I'd hate to sell Black Tuesday for $50, $80, or even $100 a bottle, even though we probably could and still sell out within a reasonable period. I can imagine what nasty eMails I'd be receiving if that was the case. I feel $30 is a lot of money to pay for a bottle of beer, and it gives me a dirty, uncomfortable feeling inside to think of charging more.
For those who eMailed us today (we received hundreds of eMails, mostly from unhappy people), please be patient as Stef and Kevin get back to you. There are a lot of requests we simply cannot accommodate, so I apologize in advance.
I still feel this is a better way of releasing a beer that has so much demand, but as we all know it still doesn't fix that demand / supply problem. It does help that "sitting in a dusty, dark alleyway beerless and wondering if you'll be able to get beer anytime soon" problem.
As the old adage goes, you can't please everyone. In this case, I don't think we pleased the majority. Ulcers develop in my stomach as I imagine what next year will bring.
I am blessed to have such great fans and I hope we have the opportunity to win over those who are currently disappointed with us.
Cheers,
Patrick Rue
The Bruery
-- eCommerce Site Issues: Our eCommerce supplier certainly has it's weaknesses, but it's the best we can afford. As some have suggested, if we did go through Ticketmaster, the same amount of people who wanted tickets still would not have tickets. I apologize for the several minutes of filling out a form to come short tickets at the end. That does indeed suck, and now we'll all know that tickets aren't guaranteed until the entire transaction is complete. I'm relieved after upgrading to a dedicated eCommerce server that it went as smoothly as it did today. Word of advice to other breweries planning releases similar to Black Tuesday: Do not trust your eCommerce provider when they say it can handle the demand of thousands hitting refresh at the same time. Just go with their most expensive plan for a month and cross your fingers.
--Reserve Society: For those disappointed Reserve Society members, I feel badly about the responses we've received. I felt we were being fair in allocating 2 bottles, plus the 1 bottle you get with your membership. Reserve Society members are guaranteed to receive Black Tuesday. If Reserve Society members were able to purchase the tickets for the release party first, there would only be Reserve Society members going and we'd be taking flack from everyone else. We'll announce details soon for a barrel tasting for Reserve Society members in November, and I can assure you Chocolate Rain and Cherry Chocolate Rain (along with a lot of other unusual stuff) will be pouring. I promise it'll be a fun time.
--Remaining Black Tuesday: We will be releasing more bottles on Oct. 27th through our website. Yes, the same crappy website, so please be prepared to complete your transaction before you find out whether you got any bottles or not. This release will account for the largest amount of bottles sold, but since we haven't yet bottled Black Tuesday, we don't know precisely what the bottle count will be.
As great as all of the attention is around Black Tuesday, it has become a curse as well. Today's events certainly did not enhance our reputation as a craft brewer. Business advisors recommend that we charge according to supply and demand (keep in mind these business advisors don't follow craft beer too closely). I'd hate to sell Black Tuesday for $50, $80, or even $100 a bottle, even though we probably could and still sell out within a reasonable period. I can imagine what nasty eMails I'd be receiving if that was the case. I feel $30 is a lot of money to pay for a bottle of beer, and it gives me a dirty, uncomfortable feeling inside to think of charging more.
For those who eMailed us today (we received hundreds of eMails, mostly from unhappy people), please be patient as Stef and Kevin get back to you. There are a lot of requests we simply cannot accommodate, so I apologize in advance.
I still feel this is a better way of releasing a beer that has so much demand, but as we all know it still doesn't fix that demand / supply problem. It does help that "sitting in a dusty, dark alleyway beerless and wondering if you'll be able to get beer anytime soon" problem.
As the old adage goes, you can't please everyone. In this case, I don't think we pleased the majority. Ulcers develop in my stomach as I imagine what next year will bring.
I am blessed to have such great fans and I hope we have the opportunity to win over those who are currently disappointed with us.
Cheers,
Patrick Rue
The Bruery
Friday, August 13, 2010
Weekend of August 13th at the Tasting Room
Highlights this week:
- Fresh Humulus Lager back on tap
- All 14 taps flowing this weekend!
Kogi BBQ on Friday
Crepes Bonaparte on Saturday
The Lime Truck on Sunday
Happy Friday the 13th to all! We hope you can stay out of trouble long enough to last the work day. To celebrate surviving this notoriously bad day, come down to the Tasting Room tonight and have yourself a glass Mischief. It only seems appropriate.
Each and every one of our 14 taps will be pouring this weekend so if you've got a friend who's never been to The Bruery, now is a good time to bring them in for a flight. We also have a fresh batch of Humulus Lager that we're tapping today for the first time and it's tasting great!
Our food truck lineup is as follows for the weekend. Kogi BBQ on Friday, Crepes Bonaparte on Saturday, and The Lime Truck on Sunday.
This weekend we're pouring:
Orchard White*
Saison Rue
Rugbrød*
Mischief*
Hottenroth Berliner Weisse*
Trade Winds Tripel**
Humulus Lager*
Humulus Rice*
Humulus Gold*
Seven Grain Saison*
Filthy Blonde*
Filthy Redhead*
Melange No. Sechs
Autumn Maple
* = Growler fill available
**= Reserve Society Growler fill
Hope to see you there!
Cheers,
Stef & the other folks at The Bruery
Thursday, July 15, 2010
Our beer is in Belgium?!
Jay, one of our awesomely fantastic brewers, recently went on a trip with his family across the pond to Paris and of course he had to make a quick stop in Brussels, seeing as he was so close. No surprise, he happened upon many amazing beers that one could never buy in the US, but to great surprise, the world famous Delirium Cafe in the heart of Brussels had not one, not two, not three, but FOUR of our beers in stock!
Does the cool stop there? Not really. Jay bought a bottle of our Saison Rue to share with the bartender and other staff and was rewarded with a comment that it was one of the best Brett beers they had ever tried from America. This compliment coming from a bartender at what is often regarded as the best beer bar in the world, right in the heart of Belgium, is simply remarkable.
If that wasn't cool enough...their giant, enormous, telephone directory of a beer menu has a page featuring our info with a photo of another one of our brewers, Travis!
Slainte!
Friday, July 9, 2010
Fruit Delivery
We just got in an awesome delivery of various fruit to add to a few of our sour beers that are slowly aging away. Raisins, cranberries, tart cherries, grapes, kiwis, raspberries, dates and a whole slew of goodness. We just need to stop snacking on it all before we can get it into the beers.
Subscribe to:
Posts (Atom)