Showing posts with label how to. Show all posts
Showing posts with label how to. Show all posts

Thursday, January 30, 2014

10 Tips for Better Craft Beer Videos

For our last how to guide we're taking a look at craft beer videos. Our marketing team of Ben and Cambria have watched videos aplenty and taken some notes on things we saw that were working for the better out there. Here are Benbria's top tips for those of you looking to get some facetime out there.



Keep it short

Around two minutes should be plenty of time to say what you need to say before losing people's attention.

Wednesday, January 29, 2014

10 Steps to Better Beer Photography

Now that you've perfected your beer writing skills, you want to perfect your visual storytelling skills too, right? We've seen lots of great content out there, and it's not only from our fans, but our own staff too! Did you know that in addition to our own resident photographer Cambria, Brian from the Tasting Room and Colin from our packaging team also dabble in some stellar photography? We've pooled together our favorite tips and tricks for making the most of your photography, whether it's shot with your phone for social media or with a "real" camera.



On to number 1 ...

Tuesday, January 28, 2014

10 Steps to Even Better Beer Blogging

Since you've become a sensory pro, it might be time to refocus your writing skills, or think about starting your own beer-related blog. We've seen some great young and older blogs out there, and done a fair amount of blogging ourselves. We've compiled 10 expert tips on how to strengthen your beer writing skills, whether you're doing beer reviews, tastings, news, or just blogging for fun.


Onward to Number 1.

Monday, January 27, 2014

Sensory School: How To Have Your Own Beer Tasting

Whether you're having a tasting to learn about beer, figure out what to brew next, or just to have fun, there are some simple tips that can make you look like you really are a beer pro if you are the host (or simply make it easier to enjoy the experience and just focus on the beer).



Craftbeer.com has already done the legwork in putting together some awesomely thorough at-home tasting guides and handy-dandy beer placemats. Though we won't reinvent the wheel, we recommend reading their guide before having a tasting, then using the following pointers when it comes to having a tasting with OUR beers.