We're Famous! In Belgium, at Least

We were part of a Belgian TV Show segment while visiting 3 Fonteinen during our pilgrimage! Check out Patrick, Matt, Carl, Ben and Tyler in the clip starting at about 2:03



Thanks to our very astute Facebook fan Kevin Dvs, we have a translation of what master brewer and lambic blender Armand Debelder is talking about after we handed off some of our beer to him!

Basically they are saying that a lot of americans are visiting 3 Fonteinen. The commentator says that it is unbelievable how much these americans know about Armand's brewery and that they almost see Armand as an idol; they have an unlimited respect for him. 

Armand himself doesn't understand this hype around his person. After the conversation in English (when Armand is pouring some gueuze) he says that his brewery is some kind of Disneyland for American brewmasters. Then he says that he visited USA in June, and when he told people he is a belgian brewer, Americans considered him as a rockstar and wanted pictures with him. 

The commentator says 3 Fonteinen was almost broke 15 years ago but because of the big interest from American customers and other foreigners, they survived. Now they can't keep up with the orders from abroad. If Armand wants to, he can sell all his stock to American customers but he doesn't do that because he's loyal to his local customers. 50% is export.

Kevin kindly explained the highlights of the rest of the piece as well:

Belgium, Day 3

Lets start at the very Beguine, a very fine place to start.

For our first day of brewery tours, we loaded up in Serge's van and headed towards Antwerp. Not far from there, in the area of Mechelen is Het Anker, a brewery that is on a location where beer had been brewed for over 700 years. In the 1400s, the Beguine sisters received permission to brew beer here. Beguines and Beghards were an indigenous Catholic religious order, whose adherents performed works of mercy, which included running hospitals, baking bread for the poor and, at this particular Beguinage (convent), brewed beer.

A local volunteer took us on a tour of Het Anker. We tried to explain that we were an owner and employees of a brewery in the States, but the point got lost. Tyler especially enjoyed hearing how beer includes four basic ingredients and how yeast turns sugar to C02 and alcohol.

Belgium, Day 2

Note to self... when seeking to conquer a foreign land, be well rested.

Our 20 hour journey from Orange County to Chicago to Brussels to Brugge took its toll on us. We arrived in Belgium on Tuesday (though it might've been Wednesday), met our driver Serge, who took us the 90 minutes to Brugge.

The Bruery Takes Off for Belgium

Belgium is a door mat. In the course of European history, one country/kingdom/empire/duchy can't conquer another without trampling over the country. It's the original Game of Thrones.

In the course of the last 2000 years, the Romans, French, Habsburgs, Vikings, Germans, Spanish, English, Austrians, and countless fiefdoms have had there way with large swaths of the Low Countries. No wonder Belgium is the world's beer capital, as what could be more needed than a nice pint after another day of storming the castle?

Today, The Bruery prepares for its own invasion.