Thursday, October 29, 2009

2nd Annual Halloween Party!

Black Tuesday is behind us, and now it's back to business at The Bruery! 

This Saturday, we’ll be holding our 2nd annual Halloween party at the Tasting Room beginning at 4 pm.  Come prepared to enjoy a spooky setting, some diabolical drinks, and a gaggle of ghoulish games.  And yes, I do speak that way on a regular basis.      

 We even picked up a 140 lb pumpkin, and you can expect that to be carved and filled with a bewitching beer for your enjoyment.  Patrick and Travis even have a little something special brewing this week for the big night that we’ll be serving if you’re adventurous enough to try it.

 You’ll have your shot at winning our annual costume contest by coming up with the coolest, creepiest, funniest, most creative get-up you can conjure up!  We’ll be dressing up too, so you’ll get to see your favorite Bruery staff members all dolled up for the second time this week. 

 Finally, bottles of White Oak went on sale during Black Tuesday so you’ll be able to purchase those for the first time at the Tasting Room this weekend.

We're really looking forward to it, and hope to see you there!

Wednesday, October 28, 2009

Thanks!

Thanks to everyone who made Black Tuesday a success. We had a lot of stressed out fun and hopefully you all had a good time as well, despite the long line. Hopefully next year will be even better.


The Bruery - Black Tuesday from benjamin weiss on Vimeo.

Friday, October 23, 2009

Black Tuesday Release Details

Black Tuesday Release
Tuesday, October 27, 2009

** If you received this eMail, you may have seen the reference about "Being Served Tonight in addition to our usual lineup". I (Patrick) screwed up, sorry. We will have these beers on Tuesday, but not tonight. However, we will have Kogi BBQ!**

The details have changed a bit from our previous announcement, so please take a look. The major changes are:

-- No more number system (just one line and two registers forming outside-- we'll do our best to keep it moving quickly)

-- All purchased and allocated bottles will be picked up in the front office (we will give you a Purchase Form at the time of purchase)

-- Partridge in a Pear Tree is for the first 250 Reserve Society members only (we only yielded 290 bottles total)

-- Please do not arrive earlier than 4:30 PM so we can less the impact on our neighbors. We will not have a designated line prior to 4:30 PM. Please do not consume alcohol in our parking lot-- it is not part of our brewery and therefore does not have an ABC license.

Available for Purchase

Special Releases
- Black Tuesday Imperial Stout bottles - $30 (3 bottle limit per person)
- White Oak bottles - $15

Special Black Tuesday Tasting Flight - $20
Includes:
- 2 Black Tuesday tickets good for 4 oz. pours of Black Tuesday and/or Chocolate Rain
- 2 General tickets good for 8 oz. pours of any other beer on draft (Black Tuesday tickets can also be used for this)
- Bruery logo tulip glass, yours to keep
- To keep everything moving along somewhat smoothly, the Tasting Flight will be the only option (no full pours, etc.)


Bruery Reserve Society Memberships - $195
- 1st 250 memberships will include 1 bottle of Barrel Aged Partridge in a Pear Tree (Reserve Society Exclusive Release) in addition to White Oak and Saison Rue. The other 150 members will receive Barrel Aged Autumn Maple in addition to White Oak and Saison Rue.
- See membership form for additional information

Additional Bruery Merchandise
- Black Tuesday T-Shirts - $15
- Bottles To-Go (Orchard White, Saison Rue, Autumn Maple, Papier, Hottenroth Berliner Weisse, 2 Turtle Doves) - $8-18
- Other Bruery gear (t-shirts, hoodies, workshirts, etc.) - $15-40
- Bruery logo champagne stoppers/keychain bottle openers - $5
- Sorry, no growler fills on Black Tuesday


Being Served in addition to our usual line-up
- Black Tuesday
- Chocolate Rain (Cask conditioned Black Tuesday with Vanilla Bean & Cocoa Nibs)
- White Oak
- Our usual rotating lineup (Orchard White, Black Orchard, Hottenroth Berliner Weisse, Saison Rue, Autumn Maple, Sour in the Rye, Snicklefritz, Mischief #1, Mischief #3, 2 Turtle Doves)


Forms of Payment Accepted
-Cash (preferred)
- Major Credit Cards (Visa, Mastercard, American Express, Discover)

Please have ID ready and available at the time of purchase for credit card sales! No checks, please.


Details & Instructions

While in line, please fill our a Purchase Form indicating all of the items you’d like to purchase (including Tasting Flights and Reserve Society Memberships).

Once you’ve been checked out and your Purchase Form has been approved by Bruery employees, you may pick up your bottles/merchandise at anytime in the front office or proceed to the bar to redeem your drink tickets. You will need your Purchase Form to pick up your bottles!

If you’d like to purchase an additional Tasting Flight, you may do so in the same line (which unfortunately means leaving the Bruery and waiting in line again).

Complimentary snacks will be available inside.

Looking forward to seeing you on Black Tuesday!

Reserve Society Details


The Bruery Reserve Society is a revered group of beer enthusiasts who wish to gain access to the most esoteric beers The Bruery has to offer. In this inaugural year, we'll be offering 400 memberships to the Reserve Society. Reserve Society members will have first pick at special releases. There will be releases that will only be available to Reserve Society members. As an inaugural member, you'll also have the first right of refusal to join in 2011.

Reserve Society registration will begin in person on Tuesday, October 27th at 6 PM. In person registration will continue during tasting room hours (Friday & Saturday, 4 PM - 10 PM, Sunday, 12 PM - 6 PM). Registration through our website (www.brueryprovisions.com) will begin Friday, October 30th. The registration period will close on December 31st, 2009, or when all memberships have been sold.

Cost: $195

Benefits:

- At the time of signing up, the first 250 to join the Reserve Society will receive Barrel Aged Partridge in a Pear Tree (only 290 bottles produced), White Oak, and Saison Rue. The last 150 to join will receive Barrel Aged Autumn Maple, White Oak, and Saison Rue.


- Reserve Society Zip Hoodie (available in early January)


- Entrance for two to the Reserve Society Initiation Celebration (scheduled for early January)


- Access to Reserve Society-only events (barrel tastings, release parties; additional charges may apply)


- Access to purchase special bottle release allocations (in person or through our website; allocations only for Reserve Society members. Bottle limits will vary from release to release.)

- Shipping of allocated beers (shipping cost not included, will ship only within CA)

- 15% off all tasting room and Bruery Provisions purchases (Cannot be combined with other offers or discounts)

- Access to special growler fills

- First right of refusal for 2011 membership

- A nifty Bruery Reserve Society ID card

Anticipated 2010 Special Bottle Releases:

- Oude Tart - Flemish Red
- Melange #1 - Flemish Red / Imperial Stout Blend
- Melange #3 - Barrel Aged Strong Ale Blend
- White Zin - Sour ale with Zinfandel Grapes
- White Oak - Blended Barrel Aged Wheatwine / Golden Strong Ale
- 100% barrel-aged Coton - Barrel Aged Old Ale
- Black Tuesday Imperial Stout - Barrel Aged Imperial Stout
- 100% barrel-aged 2 Turtle Doves - Barrel Aged Holiday Beer
- Perhaps a few other releases up our sleeves

A few details:

Membership begins on January 1, 2010 and ends December 31, 2010. Due to unfair and archaic alcohol laws, we cannot ship out-of-state. Those who are out-of-state may be members, but they must elect a trustee to pick up or receive your shipments within California.

Thursday, October 22, 2009

Big things happening at The Bruery!

So, you've now heard about the epicurean excellence that is Kogi BBQ coming here on Friday night from Ben.  We are all super excited about this development and hope you will come enjoy some tacos and other treats at The Bruery with us!  

We'll still be serving Cuvée Jeune at the Tasting Room this weekend in addition to our usual lineup.  We'll be pouring another special new beer as well...

Ever wonder what a Partridge in a Pear Tree tastes like in an oak barrel?  Well you can find out at the Tasting Room this weekend.  We'll be serving this delicious beer, which is last year's winter seasonal that's collecting complex flavors of oak, vanilla, and sherry-like oxidation over the year that it's spent in bourbon and rye barrels.  

Bottles of Barrel Aged Partridge in a Pear Tree are very limited and will be available EXCLUSIVELY to the first 250 Bruery Reserve Society members.  Memberships will go on sale on Black Tuesday (October 27th) and members will get to take home a bottle of this upon sign-up.

Black Tuesday is happening in less than a week and we hope you're all prepared for it!  We've been readying bottles (and ourselves) for the unleashing of this massive 19.5% Bourbon Barrel Aged Imperial Stout.  With Black Tuesday on tap and Chocolate Rain (that's Black Tuesday with vanilla beans and cocoa nibs) on cask in addition to our usual line-up, there will be no shortage of delicious beer to drink.  

Also, mark your calendars - our annual Halloween bash is rapidly approaching as well!  Costume contests, games, and pumpkin casks are all on the agenda for this sinister celebration.  Come by post-Trick-or-Treating and enjoy the madness we're cooking up for this party.  More details to come soon!

So that's it for the moment.  I don't know about you, but I'm pretty giddy about all this excitement at The Bruery.  We definitely hope to see you Friday for Kogi BBQ at The Bruery!!

See you soon!



Monday, October 19, 2009

Korean BBQ Tacos at The Bruery?!?!

We usually wait until later in the week to get info on the Tasting Room, but I just couldn't wait for Stef to reveal this week's super awesomeness. After hoping and praying for months and months, the super famous Kogi BBQ truck will be parking outside of The Bruery this Friday from 6pm to 9pm!

For those who aren't familiar with Kogi, they are single handedly responsible for the recent food truck craze in Los Angeles. Their incredible Chef Roy Choi has combined the sweet and spicy flavors of Korean BBQ with the savory handheld meals that Mexico is so famous for. Short rib tacos, Korean breakfast burritos, kimchi quesadillas...its all incredible and will all be available right outside the Tasting Room doors!

If you have never tried Kogi, this is a great chance. If you have never been to our Tasting Room, this is an incredible chance. And if you ever wondered how many tacos each member of our staff can eat, this is a stupendous chance to watch us all gorge on deliciousness and then wash it all down with a beer. I'm thinking Rugbrød might help relieve my tongue of the spice...but we'll have to figure out that night what pairs best with a black jack quesadilla.

For those who want some more info on Kogi, here is a fun video.
And don't forget to follow kogi on twitter at @kogibbq and follow The Bruery at @thebruery.

Thursday, October 15, 2009

In a sour mood this weekend at the Tasting Room...

Highlights this week – Cuvée Jeune on tap this weekend!

                                    Black Tuesday & Halloween coming soon

2 Turtle Doves, 100% Barrel Aged Autumn Maple, and Rugbrød now available

Bruery Reserve Society Memberships coming soon

New members of the Tasting Room staff

 

Hello there from The Bruery!  It’s been a busy week here, as we’re gearing up for a VERY busy few weeks.  We were thinking it might be fun to have a little something special this weekend at the Tasting Room to keep us going.

So, I’ve been sorely missing Cuvée Jeune recently.  It’s our young lambic aged in Chardonnay barrels that was originally released in March.  Since then it’s made the occasional appearance in the Tasting Room or at special events, but I think it’s been too long.  So we’re going to break it out again this weekend, because – well why not?  

In addition, you can still pick up bottles of 100% Barrel Aged Autumn Maple (Thanksgiving is coming quick!) as well as the recently released bottles of Two Turtle Doves.

For those of you who haven’t heard, our winter seasonal is a deliciously rich Belgian dark ale brewed with toasted pecans and cocoa nibs.  I have to say, it’s especially enjoyable on these chillier days and nights. 

We also have Rugbrød on draft, which is our take on a Danish-style holiday ale.  It’s a big, malty beer brewed with rye and clocks in at 8%.  It’s another great beer to warm up after the coolest week of the season so far! 

When you come in this weekend, you’ll probably notice some new faces at the Tasting Room.  We have a few new members on staff at the bar, so come in and say hello!  Amy is a homebrewer with a biology and chemistry background who can definitely talk some beer science, and some of you may have met Jarred this past weekend.  He’s a beer-loving musician who seriously appreciates great suds.  We’re excited to have new and knowledgeable staff to help serve at The Bruery.

Finally, keep your eyes open for more details about the Bruery Reserve Society.  I can’t tell you all the secrets yet, but I can say you’re definitely going to want in.

That’s about all for today.  We’re really looking forward to the next few weeks, and hope to see you this weekend! 

Available this weekend –

Orchard White (Draft, Bottle, Growler)

Black Orchard (Draft, Growler)

Hottenroth Berliner Weisse (Draft, Bottle, Growler)

Saison Rue (Bottle)

Autumn Maple (Draft, Bottle)

Rugbrød (Draft)

Sour in the Rye (Draft)

Mischeif 1 & 3 (Draft, Growler)

Snicklefritz (Draft, Growler)

 

Cheers,

Stef & the other folks at The Bruery

Thursday, October 8, 2009

New Beer and Tidings from the Tasting Room!

This Weekend at The Bruery Tasting Room

Highlights This Weekend:
- Rugbrød (new year round beer) on draft this weekend
- 2 Turtle Doves bottles released starting this weekend
- Mischief #3 is tasty!

Happy October all! Stef here, your friendly neighborhood Tasting Room Manager. October happens to be one of my favorite months and this is going to be an especially good one. We kicked the month off in a big way last weekend with OktoBRUEfest. Thanks to everyone who came out – we had a great time!

For those who didn’t make it and missed the firkin of Rugbrød, don’t fret! We’ll be officially releasing the beer on draft this coming weekend.

Rugbrød is a Danish-style brown ale brewed in the Julebryg tradition. “Julebryg” translates to “jingle bells”, and while this isn’t our winter seasonal (more on that below), we think this historically holiday-related beer is just as delicious anytime of the year.

A bit of a departure from our largely Belgian-style line, this beer is a hearty, malt-driven drink that’s brewed with about 30% rye and fermented with our house yeast. A moderate fermentation temperature that you’ll still experience some pleasant fruity esters but not quite the level you’d taste in our Belgian-style beers.

The name, while maybe difficult for some to pronounce, comes from the brain of our very own Jonas Nemura. It means “rye bread”, but this is certainly not your sandwich-style rye. No caraway seeds here, just a tasty, toasty beer worthy of the handle.

If you don’t feel confident taking a stab at the pronunciation, you can point, say “that new Danish one”, or call it “rugburn” as I sometimes mistakenly do. Rugbrød is yours to taste this weekend for $4/glass! Come let us know if it rings your (jingle) bell.

Speaking of Jingle Bells, our winter seasonal is here. Bottles of "2 Turtle Doves", a Belgian-style dark ale boasting 12% ABV will be available for sale in the Tasting Room starting Friday.

"2 Turtle Doves" is brewed with toasted pecans and cocoa nibs and is a rich treat that is perfect for winter (or early fall!) evenings. Flavors of caramel and nutty malt meet luscious chocolate in this what is sure to be a holiday merrymaker.

This is the second beer in our “Twelve Beers of Christmas” line that began in 2008 with Partridge in a Pear Tree. Two Turtle Doves has not officially been released yet, and won’t be on store shelves for a few weeks, so get your hands on a few bottles first – exclusively at the Tasting Room!

Also available this weekend:

Orchard White (Bottle, Draft, Growler)
Black Orchard (Draft, Growler)
Saison Rue (Bottle)
Hottenroth Berliner Weisse (Bottle, Draft, Growler)
Autumn Maple (Bottle, Draft)
Sour in the Rye (Draft)
Mischief #3 (Draft, Growler)
Snicklefritz (Draft, Growler)

Looking forward to seeing you this weekend!

Stef & The Other Folks at The Bruery

Wednesday, October 7, 2009

Black Tuesday Update

I just wanted to update you on the status of Black Tuesday. It was bottled yesterday and I can report there is a healthy amount of carbonation in the bottles (2.5 volumes of Co2 for those interested). Since it has been in the barrels for a few more months than what has been already released, there is a bit more coconut and vanilla character. I personally like it quite a bit more.

I've heard a bit of concern about everyone getting bottles on the release date, and what time people should start arriving. We'll have 1000 bottles for sale of Black Tuesday on 10/27 (not including the 660 allocated bottles), so roughly 333 people would have to want 3 bottles each to sell out. Even though there is tremendous demand for this beer, I have a tough time believing we're going to get 333 people to show up on a Tuesday. If your plan is to arrive at 10 AM that day, please don't. In the interest of our neighbors around The Bruery, please arrive after 4:30 PM. I'll post this on our blog as well.

Also, if anyone's interested in hotels, here's some options:
-- Marriott Fairfield & Residence Inn, which is about 2 blocks away from The Bruery (actually about 50 feet, but you'd have to hop a fence) is $85 per night.
-- Holiday Inn Express (about 4 blocks away) is $80 per night.

These would both make great choices for pre and post get togethers and a place to crash for the night.

http://www.ffioc.com/

Only 20 days away, looking forward to seeing many of you!

Sunday, October 4, 2009

1st Annual Black Tuesday Release - Tuesday, October 27, 2009

"I cannot help but raise a dissenting voice to statements that we are living in a fool's paradise, and that prosperity in this country must necessarily diminish and recede in the near future." - E.H.H. Simmons, President, NYSE, January 1928

Logistical Details:

-- Three (3) bottles per person (not including prior allocation purchases)
-- $30 per bottle
-- Ticket distribution starting at 5:30 PM. If you want 3 bottles, please request 3 tickets.
-- The number of tickets will correspond with the number of bottles available. Starting at 6 PM, we will sequentially be calling a range of numbers (will be displayed on the projector, not audible) and those ticketholders will purchase their bottles
-- Doors open at 6 PM and close at 10 PM
-- Those who purchased allocations will be able to pick up their bottles at this event or on a later date
-- Cash and credit cards (Visa, Mastercard, American Express, Discover) will be accepted. No checks, please.
-- In the event that Black Tuesday does not sell out on the release date, additional bottles can be purchased on Friday, October 30th starting at 4 PM

Special Beers Available:

-- Special Cask: Chocolate Rain (Black Tuesday with Cocoa Nibs and Vanilla Beans)
-- Black Tuesday will be on tap, as well as our full lineup
-- We will also have several other special bottled beers for sale: White Oak and Bourbon Barrel Aged Partridge in a Pear Tree (and possibly Barrel Aged Autumn Maple if it hasn't sold out already)

Other Details:

-- 2010 Bruery Reserve Society memberships will also be for sale at this time. More details coming soon.
-- Light complimentary snacks will also be served.

Looking forward to a great release party!

Cheers,
The Folks at The Bruery